Grand Marnier
Social AOR
The Grand Marnier team in France came to us to start an Instagram in order to unify the brand’s social media presence. While there are Grand Marnier social media accounts for many regions, they did not have a collective look and feel or cohesive style. They wanted to stay relevant, young, and hope to inspire their audience to live grand.
We were able to create content from the limited resources of their existing library. Content creation included custom photography and editing, motion design and live event coverage.
Art Direction
We were given the freedom to create a style that was playful, adaptable, and evolved over time while highlighting the same product. We started by doing research on high-end luxury brands, everything from liquor, jewelry, fashion, and automobiles. We took their photos and revived how they are presented weaving in their five graphic elements, bottle, crest, wax seal, ribbon, and 'Live Grand' text. Then with collaging and layering textures and logo, we were able to stretch and reuse images seamlessly.
Animation & Video
Like the pictures, their videos were out of style, unusable, and dull. We were able to created additional content using footage of the liquor being made and beautiful product shots. Those cuts were made into video gifs and animations that were then incorporated into the feed.
Grand Marnier Limited Edition VAP Box
During the Q4 Shoot for the Grand Marnier page, they got photos of this box on set, but the client ended up not liking any of those ones. So we had to do an impromptu product shoot in the studio very quickly.
Credits
Creative Director: Mike O' Brien
Senior Art Director: Campbell Kawka, An Phuong-Ly, & Monica Tan
Designer: Haeun Ro
